*Now available at Glamarama*

Inspired by the world of fashion, hair and culture, AG creates a new standard of beauty.

Since 1989, we’ve been making hair products ourselves, ensuring only the highest quality ingredients go into them. What we leave out are ingredients that aren’t good for you, like salt, paba, parabens and DEA, and processes like animal testing. What’s more, a portion from every bottle helps build schools for girls in Africa.

Left are products you can’t help but Use. Love. Repeat


AG’s Style category has got you covered. From a multitasking shampoo-body wash that invigorates your senses, to a high performance conditioner-shave lotion that will simplify your morning routine, to a full range of grooming products for every hair type, we help you define your style.


AG’s Colour Care Category keeps coloured hair fresh, radiant and healthy with our exclusive CARE (Colour and Radiance Enhancing) Complex. This unique blend of natural ingredients extends the life and vibrancy of colour, providing essential protection against free radicals and damaging UVA/UVB rays. 


Whether it’s waves, classic curls or kinky texture, all curls crave moisture. Every product in AG’s Curl Category is specially formulated with the unique needs of curly hair in mind. Intense moisture and frizz-controlling nutrients provide curls with all-day softness, bounce and definition.


AG’s newest products are unfussed, straightforward and simple to use. Each product is enhanced with AG’s Sea Complex, an infusion of three naturally texturizing and clarifying seaweed extracts plus anti-aging seaberry oil


Meet your colour match with four flavours of Dry Shampoo. Go back to the basics with Simply Dry Shampoo or choose one of three multifaceted Root Touch–Ups that blend with your hair colour. Natural tapioca starch soaks up excess oil, while hydrolized silk protein adds moisture and shine. Perfect if you don’t wash your hair, but want it feeling refreshed


Fine, limp hair longs to be bigger, thicker and stronger. AG’s Volume Category delivers with our light, airy and uplifting products that provide healthy volume and fullness to otherwise flat hair. And, our ideal mix of weightless ingredients provides the nutrients delicate hair often needs 


AG’s Keratin Repair category is specially formulated to restore hair’s core strength, improving elasticity and reducing breakage in chemically straightened, coloured and distressed hair. Fortifying proteins repair hair’s cuticle and reverse the signs of damage 


Infused with the miracle of argan oil, every product in AG’s Smooth Category works to make thick, coarse or kinky hair velvety soft and frizz-free. Nutrient-rich ingredients leave hair noticeably smoother and healthier.